Nurturing better narratives
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The story of us
Founded in 2002 as a documentary studio, The Beautiful Truth initially focused on films for business and broadcast.
Our early work included award-winning documentaries for cinema, BBC, and Channel 4, as well as impactful short-form documentaries for large corporations. Travelling the world, we captured the voices of employees, leaders, politicians, investors and communities, revealing a remarkable diversity of perspectives on the transformative power of business.
This led to a key insight: while businesses excel at proving “impact,” they often struggle to understand or communicate their “intention.”
Recognising the power of authentic intention to transform possibilities, in 2018 The Beautiful Truth expanded, evolving beyond filmmaking to ask a vital question — what should a business be at this pivotal moment in our history?
Today, we blend business acumen, creativity and philosophy to answer this question, offering solutions through publishing, consulting, storytelling, and experience design.
Our values
Our values are the set of principles we stand by –
as individuals, as a business, and in our dealings
with clients and collaborators.
Our people
Adam Penny
Elizabeth Smith
Jon Ayres
Hannah Finch
Ben Ryder-Smith
Claudia Biçen
Georgia Quirk
Thomas Ryan
Jenna Chick
Alice Crocker
Hedieh Mehdyzadeh
Emily Dickinson
Abigail Buck
Gavin Yam
Jackson Gyori
Lenka Lechmanova
Marcus Rose
Simon King
Max Allen
Kacper Grzywaczewski
Helen Benwell
Jenny Collins
Amy Butterworth
A culture of…
Freedom
We believe that autonomy is the key to happiness at work. We support but never micro-manage, operating on tacit trust and respect for different ways of working.
Responsibility
With autonomy comes ownership. We nurture every project with care and diligence, asking for help when we need it, and driving things forward when we don’t.
High performance
As a collection of specialists, we arrange the most effective expert team around each goal. This creates an environment of lively collaboration, and results in consistently high quality output.
