Human first,
company second
Our mission
To create a world where people’s values, ambitions and business align – creating lasting benefit for all stakeholders, and overcoming the challenges of our world.
We should all live in a world where our values, ambition and business (the engine of our world) align and are in harmony with the environment and society. We live to explore and express this possibility.
We do this by understanding where people’s values connect to the businesses that they are part of, and where the values of those businesses connect with their stakeholders.
Our purpose
The stories we tell ourselves become how we see the world. They can lock us in or they can free us. To realise a sustainable future at a time of tremendous challenges, we must remind ourselves again and again of the incredible things we are capable of – as people and as businesses.
Therefore we define our purpose as: nurture better narratives – spurring the brilliance of people, business and planet.
Our values
Our values are the set of principles we stand by – as individuals, as a business, and in our dealings with clients and collaborators.
Our people
Adam Penny
Elizabeth Smith
Jon Ayres
Hannah Finch
Anna Butler
Alice Leahy
Georgia Sanders
Jasmine Paramasivan
Abigail Buck
Cali Mackrill
Thomas Ryan
Jackson Gyori
Lenka Lechmanova
Hollie Donaldson
Marcus Rose
Simon King
Arielle Domb
Alice Treasure
Megan Lakin
What we have in common
Uncovering what’s meaningful for individuals is the first step in driving positive change in business and the wider world. Purpose means different things to different people, but an understanding of personal purpose leads to a happier, more fulfilled worklife. This is the foundation of our culture, underpinning the way we work with each other and with our clients.
A culture of…
Freedom
We believe that autonomy is the key to happiness at work. We support but never micro-manage, operating on tacit trust and respect for different ways of working.
Responsibility
With autonomy comes ownership. We nurture every project with care and diligence, asking for help when we need it, and driving things forward when we don’t.
High performance
As a collection of specialists, we arrange the most effective expert team around each goal. This creates an environment of lively collaboration, and results in consistently high quality output.
Proud to be a B-Corp™
We’re measured against the highest verified standards of social and environmental performance, transparency, and accountability. The B-Corp™ community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of high-quality jobs with dignity and purpose. This is a core part of our DNA and we work hard to maintain and live up to this status.
