Spurring the brilliance of people, business and planet

The story of us

Founded in 2002 as a documentary studio, The Beautiful Truth initially focused on films for business and broadcast.

Our early work included award-winning documentaries for cinema, BBC, and Channel 4, as well as impactful short-form documentaries for large corporations. Travelling the world, we captured the voices of employees, leaders, politicians, investors and communities, revealing a remarkable diversity of perspectives on the transformative power of business. 

This led to a key insight: while businesses excel at proving “impact,” they often struggle to understand or communicate their “intention.” 

Recognising the power of authentic intention to transform possibilities, in 2018 The Beautiful Truth expanded, evolving beyond filmmaking to ask a vital question — what should a business be at this pivotal moment in our history? 

Today, we blend business acumen, creativity and philosophy to answer this question, offering solutions through publishing, consulting, storytelling, and experience design.

Our values

Our values are the set of principles we stand by –
as individuals, as a business, and in our dealings
with clients and collaborators.

Our people

Adam Penny

Co-founder & CEO

Elizabeth Smith

Co-founder & client services director

Jon Ayres

Co-founder & COO

Hannah Finch

Editor-in-chief

Georgia Quirk

Head of film

Jenna Chick

Senior partnerships manager

Alice Crocker

Senior campaigns & content producer

Thomas Ryan

Head of post production

Abigail Buck

Campaign & content producer

Gavin Yam

Senior designer

Jackson Gyori

Director & creative

Lenka Lechmanova

Head of finance

Simon King

Online editor & colourist

Max Allen

Video editor

Helen Benwell

Assistant producer

Tom Houston

Assistant video editor

Amy Butterworth

Editorial assistant

A culture of…

Freedom

We believe that autonomy is the key to happiness at work. We support but never micro-manage, operating on tacit trust and respect for different ways of working.

Responsibility

With autonomy comes ownership. We nurture every project with care and diligence, asking for help when we need it, and driving things forward when we don’t.

High performance

As a collection of specialists, we arrange the most effective expert team around each goal. This creates an environment of lively collaboration, and results in consistently high quality output.

Our clients