Unilever
Bringing the power of science to life
Driving a sense of wonder
Unilever are pioneering a more circular process in the manufacture of their cleaning products. They needed to communicate this initiative – named The Carbon Rainbow – in an engaging and accessible way. The key was to make the complex sustainability strategy digestible, whilst driving a sense of wonder at the awesome power of science.
An accessible story
We applied our editorial expertise and built a digital experience telling the story of the Carbon Rainbow. A distinctive look and feel differentiated the piece from other content being published simultaneously around COP27. Furthermore, tactical use of animation helps to make the story accessible and deliver on the objective to spark wonder.
