Leaders want their teams to flourish, strategies to take root, and their organisations to make a positive impact – while ensuring every individual finds meaning. Yet keeping everyone aligned, motivated, and inspired is no simple task.

Story is the difference between a workforce that simply knows the strategy and one that lives it.

After 20 years of helping businesses shape and share their narratives, we’ve discovered a powerful truth: the same four timeless plots keep showing up. They’ve guided human storytelling for centuries – now, we’re revealing how they can guide your business.