Access to medicines is a complicated subject that needs to be handled with care. For Novartis, this often resulted in dry and defensive communications.

But Access was something the Novartis employees were proud of. The intrinsic motivations of the Access team, and the broader employee base, were to benefit the lives of millions of people around the world. And its legacy meant it had already made significant improvements to lives, livelihoods and communities across the globe.

We were brought in to create a narrative that struck the right tone – progressive, diligent and evidence based, but with a sense of their higher cause.

Through desktop research, a series of workshops and one on one interviews we identified the core motivations of the team, as well the stumbling blocks to the current communication.

We took time to understand the audience as well as what we wanted them to feel, because of the communication.

Core to the communication campaign was a film, made entirely form existing and library footage. It added extra definition and impact to the narrative, and the broad spectrum it covers.