Every business is facing relentless change. Story is how we navigate it.

What problems are
businesses facing?

Right now, the world – and business with it – is in a state of deep, relentless change: AI disruption, war, climate anxiety, DEI and sustainability rollbacks, economic uncertainty.

In times like these, stories become more than communication tools – they become survival maps to help businesses navigate change.

What can stories do for your business?

For twenty years, The Beautiful Truth has been helping companies navigate through uncertainty using the oldest tool we have: stories.

Our films, narratives and campaigns shift perspectives, engage emotions, and remind people of all the things we have to be hopeful about.

Now, we’re working directly with organisations to help them identify their story.

Email ben@wearetbt.com for a free storytelling consultation

Introducing: The Human Story of Business

It is a talk, a toolkit, a strategic lens and a workshop for businesses looking to navigate 2025 and beyond. This is what you will get from it:

A Diagnosis

All change must start with a diagnosis. We will help diagnose your company’s evolving narrative using four of Christopher Booker’s key narratives: Rebirth, The Quest, Rise to Greatness and Overcoming the Monster.

A Bridge

Facts are facts, stories are how we learn. And story is the bridge between where your business is now and where it needs to go. This will give you a deeper understanding of why stories infiltrate every part of your and your employees’ working lives.

A Map

This will give you a map to transform your business from storytelling to “storybeing” – where people in the business live the story, rather than just tell it.

A Diagnosis

All change must start with a diagnosis. We will help diagnose your company’s evolving narrative using four of Christopher Booker’s key narratives: Rebirth, The Quest, Rise to Greatness and Overcoming the Monster.

A Bridge

Facts are facts, stories are how we learn. And story is the bridge between where your business is now and where it needs to go. This will give you a deeper understanding of why stories infiltrate every part of your and your employees’ working lives.

A Map

This will give you a map to transform your business from storytelling to “storybeing” – where people in the business live the story, rather than just tell it.

Email ben@wearetbt.com

For a free consultation on what story your business needs to tell.

Our clients